Showing posts with label market research. Show all posts
Showing posts with label market research. Show all posts

Thank you to our 183 respondents to our market research questionnaire. Our results showed;

1. A welcoming atmosphere, game selection, transport links, cost, knowledgeable staff and the refreshments that are available, were the most influential factors for attending the board game café. Respondents specifically asked for a small selection of vegan, veggie, diary/gluten free products. 
2. Hot and cold drinks, sandwiches, snacks and sweets were the most popular items people would like to be available in the board game café, with hot food and alcoholic beverages lower down in priority.  
3. The city centre was the most popular choice for the location of the board game cafe. Other preferential areas included Harbourne and the Jewellery Quarter. 
4. The most likely time for people to visit the cafe would be a weekday evening and weekend afternoon. 
5.182 different games were suggested to be available in the cafe. Common themes included newly released games, obscure games, games people have not played before, a wide gaming selection as possible and no Monopoly.
Interestingly one person requested no games snobbery, which is certainly the vibe we are going for with the board game cafe!


Although we feel your pain guys and girls with Monopoly, I am afraid we will have a few copies lying around to cater for everyone’s tastes :) 
We want to thank everyone who has completed our survey so far. The response has been overwhelming and we're hugely grateful. We are in the process of collating the results and will continue to post progress reports here.

If you haven't seen our survey and are interested in helping us with our market research then you can fill the survey out here: www.surveymonkey.com/s/J36YBXR